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Source : Perfume Intelligence - The Encyclopaedia of Perfume - Where you are: Volume A: Angelique

Established by Lee Swartout and Charles N Granville in Wilton, Connecticut in 1946; subsidiary of Hazel Bishop; launched a range of fragrances and beauty products in the mid 1950s

White Satin - Angelique & Co-1949 / Pink Satin - Angelique & Co-1950 / Angelique - Angelique & Co-1950 / Red Satin - Angelique & Co-1954

Black Satin - Angelique & Co - 1958 - A cologne / Gold Satin - Angelique & Co - 1958

What's it all about?

What is it all about? One thing that is certain, despite the spookily clairvoyant advert representing Puritan women in a stockade, this perfume has absolutely nothing to do with Anne and Serge's 'Angélique' other than than the original book and the perfume label use the same eponymous name and font! (Not yet identified but I am working on it!)

Perfume ad featuring Puritans

Advert for Angélique & Co's 'Black Satin' featuring a Puritan Woman in a stockade with one of the men giving us the reason for her punishment as " 'Tis said she used a magical potion called Black Satin perfume.' " - Underneath the company strapline boasts 'Angélique, the scent of the cognoscenti.' (Connoisseur, expert, specialist)

Morticia

Morticia Addams "Oh, I couldn't make it Friday - I've so many things to do. It's the thirteenth, you know."

Oh dear, have I lost the plot? What on earth has Morticia to do with the books of 'Anne and Serge Golon?' Nothing - no more than the link to the name and font already mentioned - but look carefully and you will see that the illustrator of both is Chas Addams. The next coincidence is the unusual spelling of the surname of Addams (two ds instead of the more usual one) which is familiar to all fans of 'The Addams Family' of which Morticia is the the undisputed star and matriarch!

Short Biography of Chas Addams

From Biography.com (reduced)

Charles Addams was an American cartoonist whose work was frequently featured in The New Yorker. His most famous creation was the humorously macabre Addams Family.

He was born on January 7, 1912, in Westfield, New Jersey. The son of Charles Huey Addams, a piano company executive, and his wife, Grace M. Spear Addams, young Charles demonstrated an appreciation for the macabre at an early age. He had a deep fascination for coffins and skeletons, as well as a good practical joke.

His father, who had originally studied to be an architect, encouraged his son to draw at a young age. He attended Westfield High School then went on to Colgate University for two years before transferring to the University of Pennsylvania, where he finished his college degree. Addams then relocated to New York City, where he enrolled at the Grand Central School of Art. In 1935, he was hired by The New Yorker as a regular cartoonist, The pay was modest—just $35 per cartoon—but the magazine allowed Addams to explore his voice and imagination as well as hone the dark humor that would come to define his work, and allow him to create his famous, "creepy and kooky" Addams Family, later adapted for television and film productions.

After a three-year stint in the U.S. Army in the early 1940s, Addams returned to New York, where his work was widely received, from a variety of fans.His popularity extended to some of the biggest names in Hollywood. Cary Grant wanted to meet the man who called himself "A Defrocked Ghoul," as did Alfred Hithcock, who once showed up at Addams's New York home unannounced to see the cartoonist in the flesh.

By the early 1980s, Addams's work had comprised 12 book collections and been exhibited at institutions like the Fogg Art Museum, the Metropolitan Museum of Art, and the Rhode Island School of Design, as well as many others. He famously signed his work, Chas Addams, intentionally short-handing his first name because, he explained, "it looks better than writing out Charles."

Among his many honors over the course of his lifetime, Addams won the Humor Award from Yale, an honorary doctorate from the University of Pennsylvania, as well as a special award from the Mystery Writers of America.

Thrice married Addams, who famously signed his work "Chas Addams," died in 1988.

How the concept of the Addams Family took off

From paleycenter.org (reduced)

The cartoon which started it all was for, of all things, a vacuum cleaner ad - the rest as they say is history :

"Above, from behind some broken railings, is an indecipherable creature overseeing the action. The joke came from the fact that the clueless pitchman is standing in what appears to be a haunted house, its gloominess punctuated by cobwebs and a bat. Addams would later describe the lady in the illustration, whom he dubbed the “witch-woman,” as “my idea of a pretty girl” and leave it at that.

It was New Yorker founder and editor Harold Ross who suggested Addams bring the characters back for further cartoons. The nameless “witch-woman” and her servant (now clean-shaven) therefore returned the following year, but what really made Addams’s name was his January 12, 1940, cartoon, unrelated to these characters, which showed a skiing woman having just passed a tree, the tracks of her skis mysteriously appearing on each side of the trunk. So good was the response to this drawing that an even wider number of readers began associating the artist’s name with the black humor that was his specialty. In the meantime, the un-named family of ghouls was expanding.

On November 14, 1942, the “witch-woman” was given a mate, a pudgy, smarmy fellow with a pencil moustache, hair parted in the middle, and a piggy nose, giving him a look not unlike Peter Lorre. Two children eventually appeared as well: a mischievous boy in a striped shirt and a dour little girl in pigtails, as well as a hag with straw-like hair who was presumably the grandmother of the house. A fellow with a bald head, bulging eyes and a huge coat with a fur collar was seen smiling in a movie audience while everyone else around him expressed shock or tears at what they were seeing. He too became a frequently reprised character, although his relationship to the others was left vague. During the 1940s and 50’s, a total of fifty-eight of these “family” cartoons appeared in the pages of the New Yorker.

The cartoonist even worked beyond the New Yorker, creating ads for Angelique perfume and Remington typewriters among others, as well as doing the artwork for Columbia Pictures’ 1957 black comedy How to Murder a Rich Uncle."

The Advertisements Gallery

Perfume advertisement

Perfume advertisement

'So provocative, so dangerously exciting, you need a license to wear it' - great selling point!

Perfum ads clusterPerfum ads cluster

As originally shown in magazine advertisements - greater detail is shown in the images above

Mermaid advert

'Put on your White Satin Perfume girls. Here they come!'

Gold Satin Ad psychiatrists sofa Red Satin ad featuring cauldron and witch

l to r (Gold) " .... and get the Gold Satin perfume. It will help you rid yourself of that dull sense of security" / (Red) "Now, making Red Satin Perfume is always carried out by the president, personally."

Black Satin Perfume

Moving away from the previous style and no mention of Chas Addams, maybe to accommodate the Saks 5th Avenue corporate image here the strapline incorporates the sellers 'Black Satin - a new perfume by Angelique spells gaiety and seems to smell even better when it comes from Saks Fifth Avenue'

The Ad Man's Nightmare

Admen 1950

Sometime. someplace, somewhere circa 1950! Image © and courtesy of 'Life' Magazine 4th December 1950

The Perfume Gallery

Angelique Perfume dated 1955

Promotional material this time asking 'What kind of Angel are you?' and running the strapline 'The perfume wardrobe of Angels' circa 1955

The Range

Regrettably at this stage I am unable to show any 'Pink Satin' or 'Angélique' examples :

Bottle of White Satin Bottle of Red SatinBottle of Black SatinBottle of Gold Satin

l to r (Chronologically) White Satin / Red Satin / Black Satin / Gold Satin

Angelique trio of colognes black, white and red

White Satin packaging

Black Satin packaging

Of course packaging is everything too!

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Page refreshed : 5th September 2016