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Advertising

Advertising is a genre all on its own - it may be covered elsewhere on this site and if that is the case, such as the Compare the Market Meerkat adverts - the link won't be far away!

Marmite becomes Personal in 2015!

At Christmas in 2015 we were given the glorious opportunity of getting personalised jars of Marmite and even better we could state whether the recipient had been naughty or nice.

Marmite advertising personalisation

Personalisation is always an excellent marketing ploy! Nobody get to eat my Marmite!

<armite Personalisation Ad

How your personalisation could look!

This was such a great idea and of course I bought into it via the Marmite Fb page and everybody in our immediate family circle received 'Naughty' or 'Nice' versions (photos to follow eventually!) but I was sad that a true Marmite fan, our friend Anna, was not able to participate.

Marmite becomes Ma'amite

The truly iconic Marmite has changed its name and livery colours for the 2012 Jubilee celebrations and as such takes the current lead on this page!

Marmite and Kiosk Jubilee Marmite

Maamite Buck House

And what a little imagination can produce - I absolutely adore the combination of Ma'amite and the telephone kiosk!

Baby Cambridge Marmite Family

And then baby made 4!

To start off this page I used some retro imagery from gajitz.com (say it phonetically) who have re-imagined Twitter, Facebook, You Tube and Skype as 1960s advertising - very clever and just the sort of thing to get this section rolling! As the Jubilee celebrations step up, the Social Network retro-upgrade has ceded pole position.

Retro Twitter ad Retro Facebook ad

"What would the world be like today if our favorite modern technologies had been invented decades earlier? What if we’d spent the 1960s Twittering and YouTubing – would everything be completely different today? These playful faux-vintage advertisements were created by Sao Paulo advertising agency Moma and they illustrate technology in an era completely unprepared for it. Call it retro-tech propaganda or call it a set of cleverly anachronistic illustrations. Either way, the 60s-styled images are beautiful homages both to a bygone era and to the technology that we can’t live without today."

Retro You Tube Retro_Skype

"Maybe you don’t think of YouTube or Twitter as essential, life-altering bits of technology, but they have clearly changed the way we live our daily lives. This project is funny on the surface, but it also brings up questions about our own future. What will the world be like when social networking tools really have been around for half a century?"

Purple Ketchup

Was there ever such a thing? Yes and I remember it well, having read the snippet in the Daily Mail I was determined to have some - psychologically, it didn't taste the same but at least I can say I did try it - but not over chips as shown! That would have been far too much of a good thing!

Bottle of Ketchup

Purple Ketchup article Ketchup and Chips

Classic Minis

I have loved and owned minis since 1972 and it had nothing to do with any advertising campaigns - but I do admit to absolutely adoring this Christmas advert from 1976:

Minis Xmas 1976 Ad

Guinness - 'Beating the Hun!'

All images by John Gilroy, courtesy of Liberties Press with grateful thanks and also to The Daily Edge for publishing them - full article here

People's Car People's BeerGerman soldier with pint of GuinnessToucans over the Brandenburg Gate

l to r A VolksWagen - the caption proclaiming 'People's Car, People's Beer' / A Wehrmacht soldier wearing Nazi markings enjoys a pint. The caption reads 'It's time for a Guinness' / The toucans over the Brandenburg Gate, with a German official in the foreground. The caption is the familiar 'My Goodness - My Guinness'.

Olympics 1936 Guinness style Link to internet page

The Guinness toucans fly over the 1936 Berlin Olympic stadium, complete with Nazi flags. Caption: 'It has arrived'

Zeppelins and Guinness

A Zeppelin with Nazi markings flies alongside the toucans. DZR was a Nazi-controlled airship company. Once again we see 'My goodness! My Guinness' as the caption

From the Daily Mail

Guinness planned to advertise in Nazi Germany with posters featuring Zeppelins and Swastika Flags.

Campaign drawn up by company in 1936 - the year of the Berlin Olympics

Pictures featured Berlin stadium with Swastika flags and a Nazi soldier
Guinness' London office vetoed the plans, but Irish office asked for posters
The artwork, which is now thought to be worth £1.2million, was never used

By Chris Pleasance and Chris Brooke for the Daily Mail / Published: 17:07, 19 January 2014 | Updated: 15:46, 20 January 2014

These days, it’s known as the quintessential Irish drink and is a firm favourite in British pubs. But Guinness almost faced a very different fate – as the tipple of choice for Nazi Germany. These draft posters, found by former brewer David Hughes and dating back to 1936, reveal the firm’s planned advertising campaign for the Third Reich.

Drawn by John Gilroy, who produced most of the company's classic advertising, the collection was produced in 1936, the same year as the Berlin Olympics.

John Gilroy

John Gilroy - image courtesy and © of Guinntiques

The images, which were never used, include a smiling German soldier holding a pint of stout with the slogan ‘It is time – for a Guinness’. One picture features a Wehrmacht soldier holding a pint with the caption, 'It's time for a Guinness', while another features toucans with beer glasses balanced on their beaks flying above the Olympic stadium which is draped in Swastika flags. The paintings are all originals, made using oil on canvas, and would have been used to mass-produce poster copies, but were never actually used. The images, which are now thought to be worth £1.2million, feature in a new book, Gilroy Was Good For Guinness, written by former Guinness brewer David Hughes.

In the book is a memo from executives at the drink maker to SH Benson, their longtime advertising partner, which shows that the Irish and London offices did not agree on the campaign. It says: 'Dear John. Another hot potato, I'm afraid. This one comes from St James's Gate [Guinness's Dublin headquarters], who are busy wooing an importer in Berlin.

Speaking to the Sunday Times, Hughes said he believes it is unlikely that Guinness, SH Benson and Gilroy were aware of the true horrors of Adolf Hitler's Nazi regime. He said: 'In 1936, people were a bit naïve about Nazi symbolism and what it came to mean. 'People were starting to believe the Germans were dangerous. Guinness in London did not favour getting into the German market but in Ireland there was a somewhat ambivalent attitude towards Nazi Germany.'

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